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Poker On the High Seas; Deal Set with Royal Caribbean Cruise Lines

HeadsUp Entertainment , operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine have finalized an agreement with strategic partner World Poker Showdown and Royal Caribbean Cruise Lines to host a Poker Super Cruise on the “Freedom of the Seas” launching March 23, 2011 from Port Canaveral, Florida.

Based on the success of the previous poker cruise held in April of this year, the event is being expanded to 2 weeks sailing first to the Eastern Caribbean and subsequently to the Western Caribbean ports-of-call.

Sounds good to me.

By expanding to a 2 week series, profitability increases substantially as fixed costs of tournament infrastructure are covered in the first week and options for players to accommodate their vacation schedules are expanded.

Sponsorship revenue, tournament fees and cash game rake revenue is expected to exceed $2,000,000 USD over the 2 week period, with net earnings approaching $1,200,000 or $.018/share.

The Company also announces that a major television deal is currently being finalized that will allow for broadcast of the event and allow for sponsorship revenues to increase dramatically from previous events.

Now that sounds even better.

“The expansion of the poker vacation market has become a major focus for the Company as revenues are maximized in this event structure,” commented HeadsUp President and CEO Kelly B. Kellner. “The event earlier this year was testament to a growing demand in the Canadian and international marketplace.”

I love cruising, so if you do too (and love playing poker or watching high stakes poker tournaments), this might be just the thing for you.

Now THIS is great gaming news! What do I do now?


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